company

Morgan Stanley

Investment Banking & Financial Services
63Fair
Aio Composite Score
Confidence
ApplicationModerate
high
ImpactMixed
medium
OpennessSelective
medium
Morgan Stanley is an aggressive and early adopter of generative AI, having deployed OpenAI-powered tools firmwide across wealth management, investment banking, and research functions since 2023. Key products include the AI @ Morgan Stanley Assistant (98% FA adoption), AskResearchGPT, and the Debrief meeting-summarization tool, with nearly half of its 80,000 employees using generative AI tools. The firm publicly positions AI outputs as subject to human review and frames the technology as advisor-augmenting rather than replacing, though an unnamed Bloomberg source confirmed a small portion of the March 2025 layoffs of ~2,000 employees was attributable to AI and automation. Morgan Stanley's public narrative emphasizes human oversight and responsible AI while its own research separately documents AI-driven headcount reductions across industries.
Application
How is AI being used?
Moderate
high
Multiple corroborating sources — press releases, CNBC reporting, SEC filings, and job postings — confirm broad deployment of generative AI tools…
Impact
How have people been affected?
Mixed
medium
There is credible evidence of productivity gains for financial advisors (response time cut to one-tenth, 98% adoption, meeting efficiency gains),…
Openness
Company honesty about AI use.
Selective
medium
Morgan Stanley publicly and consistently frames its AI deployment as human-augmenting and subject to oversight, which is corroborated by its tool…
AI Tools & Platforms Detected
AI @ Morgan Stanley Assistant (GPT-4 powered)AskResearchGPT (GPT-4 powered)AI @ Morgan Stanley Debrief (OpenAI powered)AskResearch (legacy chatbot, pre-GenAI)Next Best Action (recommendation system)OpenAI ChatGPT / GPT-4
AI Hiringmoderate
30AI roles/ 1598 total
Firmwide AI Product Manager, DirectorAI Product Manager – MSIM – Vice PresidentStrategic Change Manager, Assistant Vice President (Automation & Workflow Solutions)
Key Evidence (11)
AI @ Morgan Stanley Assistant (GPT-4) launched September 2023 for all financial advisors; 98% of FA teams have adopted it, giving access to 100,000+ research reports
2023-09-18
web searchSource ↗
AskResearchGPT (GPT-4) rolled out to Investment Banking, Sales & Trading and Research in summer 2024; reduces client inquiry response time to one-tenth of prior time; close to half of 80,000 employees use generative AI tools
2024-10-23
web searchSource ↗
AI @ Morgan Stanley Debrief launched — OpenAI-powered meeting notes tool that generates summaries, action items, and draft emails for advisor review and editing before sending
web searchSource ↗
Morgan Stanley's privacy/AI statement says 'AI Systems outputs are typically subject to human review' and use 'does not generally result in automated decisions with any material legal or similar effects'
web searchSource ↗
10-K (FY2025) lists generative AI as an explicit operational and competitive risk factor, and identifies it as a source of competitive pressure in Institutional Securities and Wealth Management segments
2026-02-19
sec filingSource ↗
10-K warns that AI use 'may be undermined by human errors or misconduct due to undetected flaws or biases in algorithms or data,' signaling awareness of AI limitations and ongoing human dependency
2026-02-19
sec filingSource ↗
What insider reports could clarify
  • Are AI-generated research summaries or client emails ever sent without human review?
  • Have any specific back-office roles been formally replaced by AI tools rather than left vacant?
  • How does the firm evaluate or audit AI outputs for bias or accuracy before client delivery?
  • Do employees receive training or opt-out options when AI tools are introduced to their workflows?
  • Has the Debrief tool raised any client consent or data privacy concerns in practice?
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