company

Unilever

Consumer Packaged Goods (CPG)
ScorePending
Awaiting crowdsourced evidence
Confidence
ApplicationHeavy
high
ImpactUnknown
low
OpennessUnknown
low
Unilever is an aggressive AI adopter that has deployed more than 500 AI projects globally across supply chain, marketing, R&D, and HR functions. The company adopted a 'go wide and go deep' AI strategy in 2024, training over 23,000 employees on generative AI tools, and has announced a five-year partnership with Google Cloud to build an AI-first technology foundation including agentic AI capabilities. Unilever has also established a formal Responsible AI framework and AI assurance process, signaling awareness of governance obligations alongside its expansive AI deployment.
Application
How is AI being used?
Heavy
high
Impact
How have people been affected?
Unknown
low
Openness
Company honesty about AI use.
Unknown
low
AI Tools & Platforms Detected
GPT API (OpenAI)Google Vertex AIGoogle GeminiMicrosoft Azure Quantum ElementsMicrosoft Azure (ML/AI platform)Accenture GenWizardHireVuePymetricsSalesforce (integrated with GPT API)Conveo AI (consumer research platform)Writesonic (GEO/AI search visibility)Pigment (AI-powered business planning)Holobiome discovery platform
AI Hiringmoderate
54AI roles/ 735 total
2026 Summer Regulatory Affairs Internship (AI compliance context)AI/ML-related roles inferred from 10.7% GB and 5.7% US AI/ML/LLM skill mention rate across open positions
Key Evidence (14)
Unilever signed a five-year partnership with Google Cloud to migrate its data and cloud platform and deploy Vertex AI and Gemini for agentic AI capabilities in marketing
2025-02-18
web searchSource ↗
Unilever adopted a 'go wide and go deep' AI strategy in 2024, training more than 23,000 employees on generative AI tools and deploying more than 500 AI projects globally
2025-02-18
web searchSource ↗
Unilever extended its IT contract with Accenture to use the GenWizard generative AI platform to drive efficiencies, noting more than 330 of 500 AI applications are live
web searchSource ↗
Unilever uses Microsoft Azure Quantum Elements for R&D simulation, ingredient formulation, and material discovery, and is integrating generative AI into its Datalab virtual laboratory
2024
web searchSource ↗
Unilever created 'Alex,' a consumer chatbot built with GPT API for content generation, storing answers and sentiment in Salesforce
web searchSource ↗
Unilever's Hefei, China plant uses AI-driven process control, predictive maintenance, and digital twin models, contributing to 8% rise in overall equipment effectiveness and 20% decrease in waste
2025
web searchSource ↗
What insider reports could clarify
  • Full text of Unilever's 20-F SEC filings to assess whether AI risk factors are formally disclosed to investors
  • Details of internal human review processes for AI-generated marketing content (e.g., Sketch Pro, digital twins) — whether every asset is human-approved before publication
  • Scope and methodology of the AI assurance cross-functional review team, including how often it blocks or modifies AI deployments
  • Specific metrics on agentic AI workflows in production versus pilot stage
  • Internal employee sentiment data on AI adoption and any union or workforce pushback
  • Details on how HireVue/Pymetrics AI hiring decisions are audited or overridden by human recruiters post-screening
  • Whether Unilever's Responsible AI framework includes mandatory human sign-off for specific AI output categories or is primarily policy-level guidance
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